Apple is kinds notorious for their struggle with prolonging the battery life of their I-Phones. You may have just purchased the latest and the greatest technology that money can buy, but after a bit of use and one or two years worth of updates later, you are left with a device’s battery that may only last you a few hours.
Apple users became suspicious of the company, accusing Apple of slowing down the older model I-Phone to help boost sales of the newer model. If you are an I-Phone user who is concerned about the quality of your phone, here are some things to expect from your aging battery:
Apps will take longer to launch
The volume of your I-Phone speakers will become lower by up to 3 decibels
Touch to screen scrolling will no longer be as smooth
Background apps may relaunch upon reopening or rebooting
I-Phone backlight may not be as bright as it originally was
In some cases, the flash feature on camera app may become disabled
Apple recently issued an apology to their customers following this controversy. The company has confirmed the accusations as fact in their apology and offered a reduced price in replacement batteries to resolve the tensions between consumer and producer.
The message explaining their defense can be found on the official website of Apple
“We know that some of you feel Apple has let you down. We apologize,” said the message. The apologetic post explains exactly how the I-Phone batteries age and what you, as a consumer, can do as an alternative to buying the latest phones whenever they come out.
Apple explains the reduction of speed in their products as follows:
“This power management works by looking at a combination of the device temperature, battery state of charge, and the battery’s impedance. Only if these variables require it, iOS will dynamically manage the maximum performance of some system components, such as the CPU and GPU in order to prevent unexpected shutdowns.”
This means that the speed at which your device functions, accounts for temperature, battery power available, and impedance. I-Phones cannot function at full capacity with an old battery without damaging the phone itself. This flaw is taken into account and the system is slowed down to prevent damage to the phone.
So now that we know there are issues with all of our older models, what can we do about it? Some of you may choose to no longer purchase Apple products due to the distrust and manipulation tactics. Others may prefer buying the newest updated models as they come out to avoid the hustle and hassle of the inevitable battery life issue. For those people who may not be able to afford the latter option, or just simply can’t be bothered to buy a new phone, Apple is now offering battery replacements for $29. These reduced prices that will only be available for the next year.
If you are unsure of whether or not your battery needs to be replaced, Apple will be releasing a software that will let you know if you need the update. The battery replacements currently available are for the I-Phone 6, I-Phone 6s, and the I-Phone 7. Apple also expects to have an initial shortage of batteries due to the abruptness of the controversy.
There have been over a dozen lawsuits filed against Apple over this very issue. Some of the claims against Apple were complaints of deception and damages. Apple’s apology does not shield the company from the criminal charges that may potentially come.
However, legal experts agree that if these cases were to go to trial, Apple would most likely come out on top. It would be extremely difficult to prove these points in quantitative information. It would also be very difficult to prove that consumers would have opted for the battery replacement option if it were available sooner.
How do you feel about this news? Are you an Apple user and if so would you buy Apple products again after hearing about this? I-Phones are undeniably one of the most popular phones in the United States. Who knows, maybe that will no longer be the case after this. However, Apple is a big company with a long history of being loved and admired.
Apple will most likely fix their now tainted image with some simple marketing changes and the brand will continue to dominate the industry. Regardless of the fate of the company, I think we can all agree that until Apple fixes their battery life problems, consumers will not be happy.